MaxAB is a B2B e-commerce and FinTech platform digitizing the fragmented grocery supply chain, billing, and financing experience across the Middle East and Africa. The company streamlines procurement by connecting merchants directly to suppliers through a tech-enabled, end-to-end logistics network, and has since expanded into bill aggregation and embedded financing.

We backed MaxAB at the Series A in 2019. The company scaled to serve over 150,000 merchants in Egypt and, in 2024, merged with Wasoko to form MaxSoko, the continent’s largest B2B retail platform, now supporting more than 300,000 merchants across the region.

Visit MaxAB’s Website