Founders: Sanad Yaghi, Shadi Ayoubi, Ali Al Sayegh
Country: United Arab Emirates
Founded: 2021
Partnered: 2022 / Seed
Status: Active / Seed
DTEK is reimagining in-store retail, leveraging proprietary AI and computer vision to optimize store operations, reduce queue times, and improve the overall shopping experience through a purpose built self checkout till. Their flagship solution, SWIFT, identifies grocery items in under 200 milliseconds and allows shoppers to complete checkout in under 30 seconds, enhancing transaction efficiency and enabling stores to handle more customers effectively, especially during peak hours. DTEK partners with supermarkets, retailers, sports venues, and other businesses, to equip them with their self-checkout solution.
The company initially began as a digital POS for grocers, scaling rapidly to meaningful ARR across 7 markets. Despite the company’s success, they pivoted to a stickier and more promising business model, solving their customers’ need for self-checkout tills. Since backing DTEK, the team have demonstrated the maturity and self-awareness that enables clear thinking and resilience in difficult decisions. This combination of technical execution and adaptability reflects the founder qualities we seek in building category-defining businesses.