NorthLadder helps telcos, retailers, and phone makers get more value from used smartphones by making the trade-in and resale process faster, simpler, and more cost-effective. In a $75 billion market expected to reach $200 billion by 2033, demand for secondhand devices now far exceeds supply. Yet most phones still pass through many middlemen before reaching a buyer, adding cost at every step. NorthLadder’s platform connects sellers like Apple or Samsung directly with buyers like Amazon or Back Market. This enables better trade-in deals and lower resale prices, improving outcomes for consumers while increasing supply in an under-supplied market.

We met Sandeep just after he led Careem’s largest business unit. Initially trying to recruit him for another portfolio company, he became the co-founder and CEO of NorthLadder, and we backed him. Alongside Co-Founder and COO Mihin Shah, the Northladder team pivoted their initial consumer-lending concept into a B2B infrastructure business for the second-hand phone market. Their ability to build beyond the original idea, and their conviction within a complex and technical space, reflects the adaptability we value in founders.

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