Founders: Mostafa Ashour, Ahmed Sabry, Sherif Radi
Country: Egypt
Founded: 2019
Partnered: 2020 / Seed
Status: Active / Pre-Series A
NowPay is an Egypt-based B2B FinTech platform offering corporate employees advance payments on salaries, along with a broader suite of financial wellness features such as bill payments, transfers, and BNPL. The team brings a product-first approach shaped by the founders’ technical experience at Microsoft, IBM, and Amazon.
The company addresses a market where over half of Egypt’s workforce lives paycheck to paycheck, often turning to costly informal borrowing, and financial stress costs companies billions of dollars in productivity.