Trofee is a live shopping marketplace enabling sellers across the Middle East to reach highly engaged audiences, starting with a focus on collectibles and fashion. The platform enables sellers to livestream shows which buyers tune into to bid on and purchase consumer goods ranging from sneakers to collectibles such as sports memorabilia and pokemon cards.

We partnered with Trofee, impressed by the founders’ deep domain expertise and clear vision of wanting to build a category leader in what is otherwise a whitespace today. Our investment in Trofee fits squarely within our Consumer Tech thesis, targeting a fast growing sector in MENA which is characterised by a high propensity to spend with a community-based approach and leveraging the region’s high mobile phone penetration.

Visit Trofee’s Website